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Art Department | Guidelines
 
Art Information:
There is no charge for modifications to our template designs. Changes are allowed for text, standard mascot, color changes and resizing of the image. For custom designs, art charges will be billed at $40 per hour over the allowed one hour or free art. Email, fax or mail us your art sample or sketch for a fast and FREE quote. We will provide you with conceptual artwork that fits your budget, recreate an old design, work from your sketch or redraw your logo and bill you only for our time. Anything that is not "100% ready for production" will require some degree of art time and will be billed at our hourly rate.
 
 
Art Policies:

When providing art services, we will also provide a finished art proof via email or fax. We will do our very best to meet your expectations based on design information provided to us. However, once we have done so, art approval by you relieves Blue Chip of any liability for errors within the design. Due to variances in computer monitor and printer settings, display colors on proofs may not fully represent the final ink colors.

Standard turnaround for art time is normally 2 business days. If less than 2 days are needed, please contact us and we will let you know if we can meet your deadline..

Production begins once a signed Art Approval Form, phone approval or emailed consent is received by Blue Chip. Approvals received after noon will considered the next day's business.

Artwork not approved for production within 3 weeks will be billed at our hourly rate of $40.00.

 
 
Preferred File Formats:
  • Adobe Illustrator
  • CorelDraw
  • Macromedia Freehand

Vector files that meet the above criteria are considered "100% Imprint Ready" and will not require any additional art charge. Please use spot colors only (no CMYK or RGB colors) and make sure nothing is set to overprint. Artwork should be set up at actual size. All fonts must be converted to outlines. Please include all placed image files and any fonts used.

 
 
Acceptable Formats:

Digital full color or one-color artwork sent in a bitmapped file format such as jpeg, gif, bmp, tif, psd, Microsoft Word, PowerPoint, etc. cannot be spot color separated or adjusted in any way and must be recreated using a professional drawing software application. If sending exported bitmapped artwork to be recreated, please use only resolutions high enough that the details of the graphic can be easily viewed when zoomed in very close.

Artwork that is supplied on paper should be crisp, clean black & white line art that is as large as possible with printing colors clearly designated but not interfering with the design. Print-ready line art can not have any colors or halftones in it (unless a 60 lines per inch or less halftone of a single spot color is intended) and output at a resolution of 300 dots per inch or more with 600 dpi recommended. Resolutions of less than 300 dpi at actual size will reproduce poorly. We occasionally accept single color tif files under the same guidelines as B&W line art listed above. However, these files will be printed "as is" unless customer requests otherwise and art time is billed.

Blue Chip will not be responsible for inferior printing due to poor quality artwork supplied by the customer.

 
 
Sizing:
Please let us know the requested dimensions of the design and if the artwork you send us needs to be resized to those dimensions. All artwork should be a minimum of 300 dpi. Please size your artwork to be the desired print size at 300 dpi. Do not size up smaller artwork unless you plan on cleaning it up prior to submission.
 
 
Colors:

Please submit files with all colors converted to spot, and all unused colors deleted from the document. Use PMS numbers for color names. Be sure to check a PMS book for color accuracy as the on-screen versions are often misleading. Specify print colors. Please keep in mind we have several different shades of blue, red, green, etc. so please be as specific as possible. Due to variances in computer monitor and printer settings, "use colors as they appear" is unacceptable.

When needing a perfect color match, we recommend using Pantone Matching System (PMS) color values.

 
 

330 East 14th Avenue | North Kansas City, MO 64116 | Phone: 816.471.2499 | Fax: 816.222.0588
All content copyright Blue Chip Athletic, Inc. 2009